Privacy policy
Last Updated: October 21, 2025
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Introduction
At iYDR, your privacy is our priority. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, interact with our brand on social media, or engage with our marketing campaigns. We are committed to handling your data responsibly and transparently.
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Our Commitment
We strictly adhere to the UK GDPR, EU GDPR, and CCPA. Your information is never sold or misused. All processing follows lawful, fair, and transparent principles.
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Data Controller
iYDR acts as the data controller responsible for determining how and why your personal data is processed. For questions, contact us at info@iydr.com.
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Information We Collect
We collect data that you provide directly (such as name, email, address, and payment details) and data collected automatically through analytics and cookies.
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Automatically Collected Data
When you visit our site, we automatically collect IP address, browser type, device ID, pages viewed, and session data to improve functionality and security.
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Purpose of Data Collection
Your information is used to fulfil orders, process payments, provide customer support, and personalise your experience with relevant product recommendations.
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Legal Basis for Processing
We process data under the legal bases of consent, contractual necessity, legitimate interest, and compliance with legal obligations.
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Marketing and Communication
With your consent, we may send promotional emails, special offers, and updates. You can unsubscribe anytime by using the link in our emails or contacting us.
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SMS Marketing
If you opt in to receive text messages, you consent to receive updates about orders, promotions, and reminders. Message and data rates may apply. To opt out, reply “STOP” or email info@iydr.com.
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AI Personalisation & Recommendations
We use secure AI tools to analyse purchase and browsing patterns to recommend products tailored to your preferences. No human profiling or automated decision-making affecting your rights is performed.
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Social Media and Lead Forms
When interacting through TikTok, Meta (Facebook, Instagram), or Google, we may collect information submitted via lead forms or ads. This data is used solely for direct communication and never shared externally.
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Cookies & Tracking
Cookies help us understand site performance, remember preferences, and enhance usability. You can adjust or disable cookies in your browser settings.
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Analytics Tools
We use analytics platforms such as Google Analytics and Meta Pixel to measure site performance and advertising effectiveness. Data is anonymised whenever possible.
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Data Sharing and Third Parties
We only share information with trusted service providers like payment gateways, delivery partners, and analytics platforms. All third parties comply with GDPR-level security.
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Payment Security
All transactions are processed securely via PCI-DSS-compliant providers such as Shopify Payments and PayPal. iYDR never stores card details.
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Data Retention
We retain your data only as long as necessary for legitimate business or legal reasons. When no longer required, your data is securely deleted or anonymised.
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Data Security
We use encryption, firewalls, and secure server environments to protect your data. Although no system is foolproof, we follow industry best practices.
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Your Data Rights
Under GDPR, you have the right to access, rectify, erase, restrict processing, or object to data use. You may also request data portability. Contact info@iydr.com to exercise these rights.
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Children’s Privacy
We do not knowingly collect personal data from individuals under 18. If such information is discovered, it will be deleted immediately.
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Behavioural Advertising
We may use anonymised data for targeted advertising. You can manage ad preferences via TikTok, Google, or Meta ad settings.
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International Transfers
If data is transferred outside the UK or EEA, it is protected using Standard Contractual Clauses or equivalent safeguards to ensure compliance.
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Automated Decision-Making Transparency
Where automated tools assist marketing or fraud detection, these are regularly reviewed and never used for decisions with significant personal impact.
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Business Transfers
In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity under the same privacy obligations.
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Links to Other Sites
Our website may contain links to third-party platforms. We are not responsible for the privacy practices of those sites and recommend reviewing their policies.
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User-Generated Content and Reviews
If you submit reviews or content on our platforms, this information may be visible to the public. Please avoid sharing sensitive data in public areas.
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Opt-Out Options
You can withdraw consent for marketing communications at any time. Transactional communications (order confirmations, shipping updates) cannot be opted out of.
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Policy Updates and Version Control
We may update this Privacy Policy periodically. Changes will be reflected by the “Last Updated” date above and published on our website.
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Data Breach Procedures
In case of a suspected data breach, affected users will be notified in accordance with GDPR requirements, including actions taken to mitigate impact.
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Data Protection Officer
For any privacy concerns, our internal Data Protection Officer oversees compliance and can be reached at info@iydr.com.
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TikTok Lead Forms
When you fill out TikTok or social media lead forms, we collect only necessary information such as name and email to contact you about our jewellery, offers, and updates. We never share this data with third parties.
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Governing Law
This Privacy Policy is governed by the laws of the United Kingdom. Any disputes will be handled exclusively by UK courts.
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Contact Information
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:
iYDR
Email: info@iydr.com
Location: London, United Kingdom
